Laura Graham
Laura Graham teaches Business Communications (MGT 3400). She brings together more than 13 years of experience as a creative, committed instructor and more than 15 years of experience in advertising, public relations (PR), employment recruiting and consulting to help today's business students find their authentic, professional voices. She also writes for advertising and PR publications and serves as a subject matter expert in the general business press.
Education
|
M.A. |
Communication Studies (Organizational Communications), University of North Carolina at Chapel Hill |
2024 |
Courses
Publications
Academic Articles/Chapters:
Kelly, S., Graham, L., MacDonald, P., Goke, R. “Organizational Citizenship Behaviors as Influenced by Supervisor Communication: The Role of Solidarity and Immediate Behaviors,” Business Communication Research and Practice 1 (2), 61-69.
Graham, L. "Developing Critical Skills: Lessons Learned from the Front Line," Restoring Trust in Higher Education: Making the Investment Worthwhile Again, Praeger Press, publ. date: 2017.
Marketing Thought Leadership: Graham, L. “Nostalgia marketing—how brands can associate modern products with consumers’ fond memories,” Ad Age. April 12, 2024.
Pasquarelli, A. “Why nostalgia is the hottest trend for clothing marketing this fall,” Ad Age, September 10, 2024.
Aletras, D. “PR Pros: Laura Graham of North Carolina Central University On The 5 Things You Need To Create A Highly Successful Career As A Public Relations Pro,” Authority Magazine, July 23, 2023.
Featured Marketing/PR Expert in Forbes.com articles on social media marketing and advertising (2023-2024): Suciu, P. “Elon Musk Claims X is a Legitimate Source for News; Can It Be Trusted?” Forbes.com, December 4, 2024.
Suciu, P. “X Marks the Spot for Advertisers After Trump Victory,” Forbes.com, November 18, 2024.