Josh Lundberg
Josh Lundberg researches consumer behavior as an assistant professor of marketing in the School of Business at NCCU. Josh’s research into sensory and digital marketing has been published in academic journals including the Journal of Interactive Marketing and Psychology & Marketing. Having developed a diverse skillset, he specializes in multimethod research that allows rigorous investigation by leveraging experimental, quasi-experimental, and qualitative insights.
Prior to working in academia, he worked in the service and hospitality industry and received his Ph.D. from the University of Kentucky. Outside academia, Josh enjoys an active lifestyle through competitive tennis, long walks, and working in the garden.
Education
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Ph.D. |
Marketing, University of Kentucky |
2023 |
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B.S. |
Marketing and International Business, University of Kentucky |
2017 |
Courses
Publications
Josh Lundberg, Adam Craig, and John Peloza, (2023) “Strike While the Iron is Hot: Temperature Affects Consumers’ Appetite for Risk,” Psychology & Marketing, Available at https://doi.org/10.1002/mar.21905.
Heather Dretsch, Amna Kirmani, and Josh Lundberg, (2023) “Designing Brand Co-Creation Activities to Increase Digital Consumer Engagement,” Journal of Interactive Marketing, Available on request.