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Business Administration, Marketing Concentration, BBA

Program Overview

The Marketing concentration (Business Administration BBA) focuses on studies related to the delivery of goods and services from the producing organization to the user. Students are prepared with the skills and tactics needed for professional positions in sales, purchasing, procurement, promotion, targeting, consumer behavior, and marketing strategy. 

Student Learning Goals and Outcomes for the BBA Program

  1. Write clearly and effectively. (MGT 3400)
  2. Speak clearly and effectively. (MGT 3400)

  1. Identify the implications of various leadership models, styles and sources of power. (MGT 3000)
  2. Determine the impact of leadership attributes and models on individual group or team dynamics. (MGT 3000)

  1. Analyze ethical dilemmas. (BLAW 3100)

  1. Use financial information to solve business problems. (ACCT 2400/ACCT 2500/FIN 3200)
  2. Analyze supply and demand to evaluate market outcomes. (ECON 2100)
  3. Apply quantitative models to support managerial decision making. (DSC 2000, 3020)
  4. Identify the major sections of a marketing plan. (MKT 3210)
  5. Describe current trends in organizational behavior. (MGT 3000)
  6. Use appropriate software to solve business problems. (CIS 2400/CIS 1100)

  1. Identify and describe the similarities and differences in business practices across cultural contexts. (MGT 4740)
  2. Describe the international monetary system and the role of exchange rates. (ECON 2200)

Freshman Year

Fall

*ENG 1100 - English Composition I
*MATH 1100 - College Alg/Trig 1
* - Modern Foreign Language II
*UNIV 1100 - First-Year Seminar
+MGT 1100 - Business Orientation
+CIS 1100 - Business Computer Applications

Spring

*ENG 1210 - English Composition II
*SCI - GEC Requirement
*ECON 2100 - Principles of Microeconomics
+CIS 2400 - Fundamentals of Info Sys
*HUM 2410/2420 - Humanities I or II

Sophomore Year

Fall

*HIST 1320 - World Societies
*ECON 2200 - Principles of Macroeconomics
+ACCT 2400 - Principles of Accounting I
*HEDU 1531 - Health
+MGT 3400 - Business Communication
*SOCI 2000 or PSY 2100 - Global Societies and Human Behavior or General Psychology

Spring

+DSC 2000 - Quantitative Methods for Bus
*HUM - GEC Requirement
+ACCT 2500 - Principles of Accounting II
*SCI - GEC Requirement
+MGT 3010 - Career Readiness

Junior Year

Fall

+MKT 3210 - Principles of Marketing
+DSC 2010 - Elementary Statistics
+MGT 3000 - Organization & Management
& - Unrestricted Elective
*PEDU 1541 - Fitness

Spring

+BLAW 3100 - Legal Envir of Business I
+DSC 3020 - Statistical Analysis
=MKT 3450 - Consumer Behavior
+FIN 3200 - Principles of Finance
& - Unrestricted Elective

Senior Year

Fall

=MKT 3350 - Promotion Management
=MKT 4450 - International Marketing
#MKT - Marketing Elective
+DSC 3750 - Operations Management
& - Unrestricted Elective

Spring

+MGT 4740 - Strategic Management
=MKT 4650 - Marketing Research
=MKT 4690 - Marketing Seminar
#MKT - Marketing Elective II
& - Unrestricted Elective

See an academic advisor to get approved Marketing electives. Unrestricted electives may be selected from among all courses offered by the University. Students must obtain prior written approval.

Distribution of Hours:

*General Education Curriculum (GEC): 42

+Core Business Requirement: 45

=Marketing Required Courses: 15

# Marketing Electives: 6

&Unrestricted Electives: 12

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