Business Administration, Marketing Concentration, MBA

The Master of Business Administration with Marketing Concentration prepares individuals for a higher-level role in marketing and gives them the toolbox and analytical skills needed to operate effectively within an increasingly digitally driven marketplace. Students will be prepared for the immediate application of progressive techniques within marketing that utilize new technology and digital capabilities while strengthening foundational marketing principles.

The graduate management core courses, the heart of the MBA program, focus on organizational decision making, behavioral factors impacting decision making and the environment in which the organization functions.

The foundation courses consist of 12 hours of graduate-level courses. The foundation courses should be completed with a cumulative grade point average of at least 3.0. Some or all of the foundation courses may be waived for students with prior appropriate course work. The following comprise the foundation courses:

• BUS 5100, Essentials of Marketing and Management for MBA (3)
• ECON 5015, Survey of Economics for MBA (3)
• FIN 5100, Fundamentals of Managerial Finance for MBA (3)
• STQM 5050, Foundation of Quantitative Methods (3)

• ACCT 5510, Managerial Accounting (3)
• CIS 5520, Management Information Systems (3)
• DSC 5200, Managerial Statistics (3)
• DSC 5530, Productions and Systems Management (3)
• ECON 5540, Economic Analysis (3)
• FIN 5550, Financial Policies (3)
• MGT 5560, Behavioral and Management Theory and Analysis (3)
• MKT 5570, Marketing Strategy (3)

The current capstone course for the MBA is MGT 5565, Management Strategy and Policy Analysis (3). For the Marketing Concentration, there are three electives (9 hours) plus a capstone course (3 hours)

All individuals who would like to apply to an NC Central graduate program (except the law program) must apply using the correct online graduate admission application.  

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